Branding Packages
Big ideas. Fresh identities. Brands that grow.
Whether you're starting something new or giving your existing business a fresh look, great branding can make all the difference.
We've created six branding packages to help small businesses build a professional, memorable identity without the complexity or big agency price tag.
From the essentials you need to get started to a complete brand transformation, there's an option for every stage of your business.
Let's find your perfect fit.
New business
Give your business the best possible start.
Launching a business is exciting, but figuring out how it should look, sound and present itself can feel overwhelming.
Your brand is one of the first things customers will notice, so it's worth getting it right from the beginning.
My three branding packages for new businesses are designed to help you launch with confidence, whether you need the essentials or a complete brand identity and marketing direction.
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The essentials.
For new businesses that need the foundations of a professional, cohesive brand, ready to go.
Brand discovery meeting
Primary logo
Secondary logo or logo variation
Brand colour palette
Typography selection
Brand look and feel
Mini brand guidelines
Business card design
Email signature design
4 customisable Canva social media templates
Perfect for sole traders and small businesses that want to start with the essentials and build from there.
From $1,500
Expected timeline: 2–3 weeks
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A complete, considered brand identity.
For businesses ready to hit the market with a cohesive identity and a clear idea of who they are and how they should show up.
Everything in Fresh Start, plus:
60-minute brand strategy session
Brand positioning
Target audience definition
Brand personality
Tone of voice
Key brand messaging
Expanded brand guidelines
Full stationery suite
Social media profile assets
8 customisable Canva post and story templates
Signage or window decal concept
Perfect for businesses that want their brand to feel considered and established from day one.
From $2,500
Expected timeline: 3–4 weeks
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Your complete brand plus launch strategy and marketing support.
For new businesses that want their brand created and a clear marketing plan to get it out into the world.
Everything in Ripe and Ready, plus:
Launch marketing strategy
Launch campaign concept
6 launch-ready social media posts
Social media profile setup and optimisation
Google Business Profile setup and optimisation
Website structure and content direction
Key website messaging
90-day marketing roadmap
60-minute post-launch strategy session
Perfect for businesses approaching opening or launch day that need more than branding — they need a plan for actually getting customers through the door.
From $4000
Expected timeline: 5–6 weeks
“What makes Melon Marketing stand out is not only their technical expertise and creative approach, but also their genuine interest in understanding our organisation, our values and our long-term objectives.”
Giovanni, CEO Segmento Magazine
Existing business
Time for a refresh? Same great business. A fresh new look.
Businesses evolve, and sometimes their branding needs to catch up.
Maybe your logo feels outdated, your marketing materials lack consistency or your business has grown beyond its original identity.
Whatever the reason, refreshing your brand can help you reconnect with your customers, communicate your value and feel excited about how your business presents itself.
My three packages for established businesses offer different levels of support, from a simple refresh to a complete transformation.
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A refresh for a brand that needs some love.
For established businesses whose branding is starting to feel a little dated or inconsistent, but doesn't need to be thrown out completely.
Existing brand review
Competitor review
Logo refinement
Updated colour palette
Updated typography
Refreshed visual direction
Updated mini brand guidelines
4 customisable Canva social templates
Refresh of two existing marketing assets
Perfect for businesses that have a solid foundation but need their branding to catch up with where the business is today.
From $1750
Expected timeline: 2–3 weeks
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A complete strategic and visual rebrand.
For businesses that have outgrown their existing identity and are ready for a more substantial change.
Full brand and marketing audit
Competitor review
60-minute brand strategy session
Brand positioning
Target audience review
Brand personality
Tone of voice
Key messaging
Completely new logo suite
New colour palette
New typography system
New visual identity
Comprehensive brand guidelines
Social media profile assets
8 customisable Canva templates
Rollout recommendations for existing brand touchpoints
Perfect for businesses that have evolved, changed direction or simply don't feel represented by their current brand anymore.
From $3,500
Expected timeline: 4–5 weeks
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The complete rebrand and relaunch package.
For businesses that want to completely rebrand and use the transformation as an opportunity to put themselves back in front of their market.
Everything in Pick of the Bunch, plus:
Rebrand launch strategy
Relaunch campaign concept
6 launch-ready social media posts
Customer/client announcement email
Customer communication templates
Social media profile rollout
Google Business Profile refresh
Marketing collateral rollout plan
90-day post-rebrand marketing roadmap
60-minute post-launch review and strategy session
Perfect for businesses entering a new chapter and wanting their customers — existing and new — to notice.
From $5000
Expected timeline: 6–8 weeks
Download Branding Packages Brochure
Like what you see? Let's work together.
If you’re looking to build a brand from scratch or refresh your existing one, I'd love to hear about your business.
Let's create something worth showing off.