Hi, I'm Ivana.

Vision, creative thinking and a genuine love of marketing.

I'm the founder of Melon Marketing, a Melbourne-based marketing consultancy helping businesses build their brands, connect with customers and make their marketing work harder.

With more than 12 years of experience across marketing, communications and brand management, I've worked with organisations of all shapes and sizes, from small businesses and emerging brands to national not-for-profits and major institutions.

My experience spans everything from developing marketing strategies and managing campaigns to building brands, creating content and bringing creative ideas to life.

But what I enjoy most is helping businesses figure out what they need, what will work and how to make it happen.

Why I started Melon Marketing

I started Melon Marketing because I saw how many business owners were trying to do everything themselves.

Running a business is demanding enough without having to become an expert in social media, branding, websites, advertising and everything else that comes with marketing.

And while there are plenty of marketing agencies out there, not every business needs a big agency, a complicated strategy or an expensive ongoing commitment.

Sometimes, you just need someone experienced who understands your business, brings fresh ideas to the table and gets things done.

That's where I come in.

Melon Marketing gives businesses access to experienced, hands-on marketing support without the need to hire someone in-house.

Whether you need help with a specific project, a fresh perspective or someone to take care of your marketing on an ongoing basis, I'm here to make things easier.

A little about how I work

I believe good marketing should be creative, considered and, above all, practical.

I'm naturally curious, love a good idea and enjoy finding creative solutions to business challenges. I'm equally comfortable developing a big-picture strategy as I am rolling up my sleeves and getting stuck into the details.

I also believe working with a marketing professional should feel like a collaboration, not another complicated process to manage.

You can expect straightforward advice, honest conversations, fresh thinking and someone who genuinely cares about helping your business succeed.

No unnecessary jargon. No one-size-fits-all solutions. Just good marketing that makes sense for your business.

Experience and qualifications

Over the years, I've worked across a range of industries, including healthcare, education, retail, sustainability and the not-for-profit sector.

My experience covers marketing strategy, brand development, digital marketing, communications, partnerships and creative campaigns.

Education

Bachelor of Commerce (Marketing)
Deakin University, 2011

Graduate Certificate of Communication
Deakin University, 2023

Professional development

Digital Marketing Strategy and Campaign Management
RMIT Online, 2021

Want to chat about your business? I'd love to hear from you.